03 March 2009

Cauzal Coffee

Today continues our look at for-profit businesses that are doing good.  Cauzal Coffee not only employs socially responsible business practices, but also uses their proceeds and resources to help improve the world we live in.

Coffee is the second most traded commodity in the world. It's an $18 billion industry in the United States alone, with 3 out of 4 American adults purchasing coffee. With that in mind, Cauzal Coffee has committed themselves to using those facts to make a difference. Twenty-five percent of every sale goes to a humanitarian cauze. When you purchase from the company you not only choose from six blends, but also choose the cause you want to support: huger, poverty, human trafficking, HIV/AIDS, Disaster: Congo Crisis, or Unclean Water. Cauzal Effect helps people suffering from these tragedies.

The Cauzal Effect is a global movement that encourages generous and responsible living to benefit people in need. Nonprofit organizations are carefully selected; organizations that practice financial integrity and effective aid distribution in the six areas of global need previously mentioned.

The premium micro-roasted coffee starts with responsible sourcing, making organic and shade grown coffee available and using 100% post-consumer recycling materials for shipping boxes. By sourcing coffee through their roaster's Farm Friendly Direct program, Cauzal is able to support poverty stricken communities as they work to build a stronger future. This means paying farmers above market prices for their coffee, in addition to a premium that finances farm and community assistance projects such as tree planting, water treatment facilities, community centers, school buildings, and funding teachers' salaries. Each project is tailored to the needs of the local community.  Many of the programs Cauzal Coffee supports aid coffee growing regions.  

Cauzal Coffee also offers opportunities for individuals and nonprofit organizations to benefit from their philanthropic initiatives. Through MyCauze (for Individuals) and Our Cauze (for nonprofits), individuals and nonprofit organizations can have Cazual Coffee support their causes. MyCauze and OurCauze help generate financial support for your humanitarian cause. Purchases by your constituents gains your cause 25%- 33% of the sale proceeds. For more information on the programs and organization criteria please visit Cauzal Coffee.

Please visit Cauzal Coffee's site. It's a wonderful company, and it goes to show how making a simple change in brand can make such a huge difference. They provide great information about the causes they support, including stories about why their work is so important. There is plenty of information on how you can get involved, whether it's by purchasing coffee or fundraising for your own cauze.

1 comment:

  1. I always love coffee...My day is always started by a cup of coffee that my wife makes. related to the Cauzal coffee idea "Twenty-five percent of every sale goes to a humanitarian cauze.", I think this is a great thing to make different i the world we live in. I think I will buy the coffee from this company so that I can get involved in this great idea.... Thanks...